MIRF is organized by the Malaysian Retail Chain Association (MRCA)
MRCA was founded in 1992. It is the brainchild of a team led by prominent and visionary chain retailer – Dato’ Eddie Choon, Executive Chairman of Poh Kong Holdings Berhad.

MRCA acts as an excellent avenue for retail businesses to network and exchange ideas, share resources and to promote the healthy expansion of the most influential retail industry in Malaysia and abroad. Its vision is to be recognised as one of the most influential bodies in Malaysia, supporting the development and globalization of the retail industry.

Since it was established, MRCA has developed into a very strong organization, comprising more than 450 leading retail chain stores operators as well as franchisors and covering more than 30,000 outlets throughout Malaysia.